Do you know your customer persona ?
Do you know where is he is residing ?
Do you know what are his problems which you can cater to?
Do you know your customer segmentations?
Do you know what resonates with your customer?
Your Product / Service
Do you know what value you bring to the table?
Do you know how different is your service/Product
Do you know what problems does your service/Product solve
Do you know how to price your service/product
Approach
Do you know what is the best way to reach your customer
Do you know what is the cadence to reach your customer
Do you know what is the content your customer wants to read
Do you know how to weigh your aproach channels
Do you know which aproach channels are working better than others
